As part of its commitment to the promotion and awareness of intellectual property, the Technology Transfer Office (OTT) provided specialized advice, trademark feasibility analysis, support in filling out forms and assistance in filing the trademark application for “Cafezzazo” and “RE-MADE”, initiatives developed by students of the Bachelor’s Degree in International Relations and Business and Doctorate in Medicine. This action strengthens the services and benefits offered by the OTT/CATI to the student community, highlighting the importance of protecting intangible assets and promoting greater awareness of the strategic value of intellectual property.