COVID-19 and its influence on consumer behavior

Authors

DOI:

https://doi.org/10.5377/ccs.v5i2.10197

Keywords:

COVID-19, virus, consumer, trade, El Salvador

Abstract

The World Health Organization (WHO) is working closely with global experts, governments and partners to rapidly expand scientific knowledge about this new virus, track its spread and virulence, advise countries and people on measures to protect health and prevent the spread of the virus. outbreak.

Therefore, conducting a comparative analysis of consumer behavior in times of pandemics such as H1N1, SARS and Coronavirus is important, because in this time the demand for certain pharmaceutical products, basic grains, household cleaning products has grown in which some channels have charged relevance; but other channels have lost market penetration and purchase frequency, because families go out less to avoid contagion.

Author Biography

Mayra Jeaneth García Murillo, Universidad Evangélica de El Salvador

Coordinator of Bachelor's Degree and Marketing Technician, Faculty of Business Sciences, UEES.

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Published

2022-07-29

Issue

Vol. 5 No. 2 (2020): Ciencia, Cultura y Sociedad

Section

Editorial

License

Copyright (c) 2022 Revistasenliea

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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